Female doctor empathy

Breaking down the barriers between tech and healthcare

Written by Laura Hunt

Artificial Intelligence (AI) is a buzz word that is rapidly becoming part of everyday dialogue; but what does it mean for putting people first, enhancing the impact of human insights and shaping daily life?

How pricing research can aid you in this inflation crisis

How pricing research can aid you in this inflation crisis

Written by Andy Buckley / Katia Pallini

From Australia to Italy, from Norway to South Africa, from Japan to the US, the cost of living is reaching new highs and is likely to continue doing so in the months to come. With that, marketers and businesses have a cumbersome task on their hands: re-evaluating their pricing models.

Insights_golden egg

Three characteristics of a good insight

Written by Kristof De Wulf

Any good marketing strategy starts from a strong consumer insight. But when do you actually have a strong insight?

InSites Consulting and Gongos, Inc. join forces

InSites Consulting and Gongos, Inc. join forces to empower customer-centric growth for brands

Written by Anke Moerdyck

We’re joining forces with Gongos, Inc., a US customer-centricity consultancy. The acquisition of one of the US largest market research organizations (#47) enables us to reinforce our scale, expertise and services on the US market next to our existing New York presence since 2012.

InSites Consulting acquires cultural and creative consultancy Space Doctors

InSites Consulting acquires cultural and creative consultancy Space Doctors

Written by Anke Moerdyck

To address the growing client demand for cultural insight and semiotics, we’re excited to announce the acquisition of Space Doctors, a culture-led brand consultancy. Together we build an extended and complimentary offering in strategic brand and business transformation.

Are you a match? Creating empathy via Consumer Connects

Written by Sarah Van Oerle

Annelies Verhaeghe, our Head of Platform Innovation and Managing Partner, and Alieke Stubbe, our Senior Product & Innovation Manager zoom in on how technology helps to create empathy and supports successful ‘Consumer Connect’ programs.

Getting Up Close and Digital to achieve customer centricity

Getting ‘Up Close and Digital’ to achieve customer centricity

Written by Maz Amirahmadi

Four brands in Asia share inspiring stories on how they got ‘up close and digital’ with customers to generate customer insights , with an online insight community at the core.

The ‘what’, ‘how’, and ‘why’ of Consumer Connects

Written by Sarah Van Oerle

Consumer connect expert and Managing Partner Tom De Ruyck shares his take on organizing successful ‘consumer connect’ programs.

The Research Hub

Build your consumer-centricity lighthouse with the Research Hub

Written by Angie Deceuninck

Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore the Research hub a versatile capability that addresses all your research needs (i.e., multi-method, multi-project) on one platform.

The science of the What and the Why

The Science of the What and the Why

Written by Graeme Lawrence

A fireside conversation with Zoë Ruffels, Global Head Consumer and Business Insights & Analytics at GSK Consumer Healthcare on how she and her team make an impact on this global consumer healthcare company.

Quick and agile consumer feedback with the Flash Community

Online insight communities explained

Written by Angie Deceuninck

Online insight communities have become a popular mainstream research tool. Yet, there exists a lot of confusion around this methodology. In this blogpost series, we aim to bring clarity, through a definition of what an ‘online insight community’ is, and by providing an overview of different types, each with its key characteristics.

Reasons to believe in online qualitative research

Reasons to believe in online qualitative research

Written by Heather Tluczek

For years, ‘in person’ was the leading choice of qualitative methodologies, but the pandemic changed that abruptly. Online focus groups, in-depth interviews and communities are now taking the lead. Amidst the global adoption of online qual, South Africa lags behind. Have a read of our top three ‘reasons to believe’ to see how your brand could benefit from shifting to online qualitative research.

Design Re-Thinking

Design Re-Thinking: the route towards customer centricity

Written by Scott Lee

Around three years ago, we witnessed a spark between design thinking and insight communities. This trend deepened over the years, with insight communities becoming a supercharged medium for the application of design thinking.

Mastering Consumer Centricity - Insight Activation

Mastering Consumer Centricity: Insight Activation

Written by Tom De Ruyck

How do we make sure all the blood, sweat and dollars that went into finding and writing a great insight are not wasted. Explore module 4 of our Consumer Centricity Academy.

Mastering Consumer Centricity - Getting to great insights

Mastering Consumer Centricity: Getting to great insights

Written by Tom De Ruyck

What is an insight, and how to get to insights? Explore module 3 of our Consumer Centricity Academy for the theory on the power of insights, how to create and write them, and how to create habits of working with insights.

Mastering Consumer Centricity - Consumer Connect

Mastering Consumer Centricity: Consumer Connect

Written by Tom De Ruyck

Installing a direct connection with your consumers… sounds scary? It doesn’t have to be, with our ‘Consumer Connect’ training. Explore Module 2 of our Consumer Centricity Academy to learn how to connect with your consumers.

Mastering Consumer Centricity - The Age of Relevance

Mastering Consumer Centricity: The Age of Relevance

Written by Tom De Ruyck

Consumers are on a quest for relevance and expect brands to play a role in this. Read on and discover why consumer centricity and being insight-led is vital, and how insights can fuel businesses.

The insight community toolbox: ‘make’ activities

Written by Sarah Van Oerle / Annelies Verhaeghe

Consumers are increasingly taking on an active ‘maker’ role, shaping products and solutions. Just think about the success of crowdsourcing platforms such as ‘My Starbucks Idea’ or ‘LEGO Ideas’. This implies that, next to ‘think’, ‘feel’, and ‘do’, we should also include ‘make’ in the research mix.

The insight community toolbox: ‘do’ activities

Written by Sarah Van Oerle / Annelies Verhaeghe

What people say, does not always correspond with what they actually do. This so-called ‘say-do gap’ is visible from election polls to topics like sustainability. Wanting to understand human behavior, it is therefore not enough to focus on what people ‘think’ and ‘feel’; what they ‘do’ is another vital part of the research mix.

The insight community toolbox: ‘feel’ activities

Written by Sarah Van Oerle / Annelies Verhaeghe

When making a decision, one does not say ‘What do I think about this’, but rather ‘How do I feel about this’. Clearly, emotions are key drivers of decision making. This strong impact of emotions on behavior also has implications for marketing research. Are ‘feel’ activities an integral part of your research mix?

The insight community toolbox: ‘think’ activities

Written by Sarah Van Oerle / Annelies Verhaeghe

Understanding human behavior is complex and requires a multi-dimensional approach. Sometimes it might be faster, easier and better to simply ask people what they think. As such, ‘think’ activities are still an important part of the research mix.

Choosing the right research activities: the power is in the mix

Written by Sarah Van Oerle / Annelies Verhaeghe

For a long time, the dominant belief among philosophers, scientists and economists was that humans are driven predominantly by ratio. And this was no different for marketing researchers. But how realistic is this? Can we truly unravel and understand complex human behavior by solely focusing on their ‘thinking’?

Katerina Stavrellis Arnott's testimonial

Creative crowdsourcing to get extra spark of ideas [an interview with Arnott’s]

Written by Sarah Van Oerle

We invited Katerina Stavrellis, Consumer & Marketing Insights Specialist at The Arnott’s Group, to explain how our proprietary network of creative consumers inspired the team with new snacking flavors.

Unlocking the power of consumers

Unlocking the power of consumers: meet the 90, 9 and 1 [infographic]

Dive into our ‘Unlocking the power of consumers’ infographic and discover how to involve the right consumer for the right task!

The consumer-centricity lighthouse [an interview with L’Oréal]

We invited Gaël Chevé, CMI International at L’Oréal Active Cosmetics (Cerave, La Roche Posay and Skinceuticals), to talk about the value of collaborating with ‘the 90’ or everyday consumers, and how this helps L’Oréal to further develop their consumer-centric thinking.

From Consumer Intelligence to Consumer Intuition

Accelerating towards Consumer Centricity

Written by Gavin Holt

Research has shown we have vaulted five years forward in consumer and business digital adoption. And this happened in merely…

Back to the Future with Christina Lee (Pernod Ricard)

Written by Erica van Lieven / Sarah Van Oerle

In today’s world, and disruption have become the norm. So, it is more important than ever for brands to keep…

From Consumer Intelligence to Consumer Intuition

From consumer intelligence to consumer centricity

Written by Sarah Van Oerle / Tom De Ruyck

We see many brands pivoting their offering to stay relevant in these times of crisis. Red Roof hotels is offering…

Back to the Future with Christine Schapdryver (Aveo)

Written by Tom De Ruyck

The current pandemic has not only marked consumers and brands, it also challenged research and insights professional to rethink current…

Back to the Future with Sarah Ryan (The Arnott’s Group)

Written by Erica van Lieven

In this pandemic reality, research and insights professionals are challenged to rethink their long-standing practices and approaches. Are pre-corona insights…

Back to the Future with Walter Li (Cathay Pacific Airways)

Written by Scott Lee

COVID-19 has changed everyday life in ways that were unthinkable before; it has also challenged research and insights professionals to…

Back to the Future with Tiina Raikko

Written by Stijn Poffé

The current pandemic has not only marked consumers and brands, it also challenged research and insights professionals to rethink current…

WHY INSIGHTS SHOULD BE(COME) YOUR COMPANY LANGUAGE

Why insights should be(come) your company language

As consumer insights professionals (aka insight leaders) we have the sometimes-arduous task of providing provocation and inspiration to our business…

How being insight-led influences your workplace’s pride

How being insight-led could influence your workplace’s pride

There’s lots of talk in the industry about the need for organizations to become more customer centric to avoid potentially…