InSites Consulting and Gongos, Inc. join forces to empower customer-centric growth for brands

InSites Consulting and Gongos, Inc. join forces

We’re kicking off 2022 with some very exciting news as we’re joining forces with Gongos, Inc., a US customer-centricity consultancy. The acquisition of one of the US largest market research organizations (#47) enables us to reinforce our scale, expertise and services on the US market next to our existing New York presence since 2012.

Together, we make consumer centricity happen!

Gongos launched in Metro Detroit in 1991, focusing on consumer research within the automotive industry and gradually branching out to retail, consumer packaged goods, financial services, and healthcare. When founder John Gongos unexpectedly passed away in 2012, Camille Nicita took over as owner and was appointed President & CEO, steering the agency’s focus towards making customer centricity its leading objective.

Innovation runs deep in our joint DNA, and so does the love and caring for our people. With over 30 years of experience, today Gongos unites 125 employees, boasts an impressive client list across multiple industries, including Coca-Cola, Mars Petcare, Kellogg’s, U.S. Bank, United Healthcare and General Motors, and was recognized as a ‘Small Giant’ in Forbes’ 2020 List of America’s Best Small Companies.

Acquiring Gongos marks a major milestone for our buy-and-build strategy as it turbocharges our path towards becoming the leading consumer-centricity agency, with Gongos’ well-developed practice in helping Fortune-500 companies become more customer-centric.

Kristof De Wulf
There is so much to be excited about as we are joining forces with Gongos. As we aim to be a truly global agency supporting brands all around the world, having a solid presence in the US market is a necessary condition for success. We could not have wished for a better cultural and strategic fit, with Gongos sharing a similar set of values, embracing insight communities as one of their leading methods, and setting the customer-centricity agenda for large brands and organizations. It is great to be able to bring together like-minded agencies and leaders from around the world to create something truly special.

Kristof De Wulf, co-founder and CEO of InSites Consulting


Empowering customer-centric growth for brands

Gongos brings impressive assets to our mix, such as the patent-pending Value Exchange (Vex) Model. Vex identifies pathways for customer-centric growth by linking customer goals with business outcomes driven by Customer Performance Indicators (CPIs). In October 2021, Gongos announced the first annual Vex Awards at the North American Customer Centricity Awards.

Camille Nicita of Gongos, Inc.
Gongos’ customer-centric mission is to empower brands to build reciprocal value exchange with consumers, ultimately driving profitability and growth for corporations through the fulfillment of customer needs. We can now take that ambition to a global scale, and our clients will greatly benefit from this cross-fertilization. We are eager to start this next chapter in our growth journey together with InSites Consulting.

Camille Nicita, president & CEO of Gongos, Inc

Camille becomes our Managing Director North America and, as a shareholder of InSites Consulting, will contribute to the global strategy formulation process by joining our global Partner Board. Building on the experience Gongos has built over the years, she will also play an instrumental role in setting up a global expert team around internal transformation, intended to inspire, engage and activate business stakeholders around consumers. With Gongos joining, we are now +800 people strong across 20 locations.

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