4 emerging trends in consumer expectations
What are the consumer trends for 2023? In a year infused with distress, instability and vulnerability, where we struggled through crisis after crisis, people are searching for meaning. The eme...
Blog archive
While our blog focuses very much on the here and now, our blog archive allows you to browse through our chronicles of marketing research and beyond. Enjoy exploring!
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Data Protection, Privacy and POPIA
Data is the fuel of our business. It is in our mutual interest that we ensure a secure and safe environment for data shared by our participants, as well as for intellectual property shared by ...
Brand lessons from the UBA Trends Day 2021
Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. But with the abundance of models and theories available, clear strategic guidance might become lost in translation. This bookzine aims to simplify the world of marketing, grouping the most po...
It’s Effie season, but what is ‘advertising effectiveness’?
When we think about awards for advertising, we probably think of grand events celebrating the cinematic and creative genius that has brought the latest Superbowl ads to our screens, or the larger than life viral campaigns that are shared by our friends and family that make us laugh, cry, recoil in s...
Pause, Play, Fast-Forward
How to stay connected with your consumers in challenging times. COVID-19 is invading the world rapidly; therefore, many of us have hit the ‘pause’ button and retreated to our homes. Needless to say this new reality comes with many challenges, not only for individuals and families; think video me...
The show must go on(line)
Following our digital-first philosophy and considering the current COVID-19 outbreak, all our offline inspiration sessions around the world will be replaced by a Virtual Event Tour. We close doors to keep the virus out; but we encourage you to keep your minds open to ensure business continuity for y...
Safeguarding connectivity and impact in uncertain times
With travel being restricted, events being postponed and the general public taking precautionary measures, there is no room for business as usual. The current reality is putting governments, businesses and people under pressure. Whilst these unusual times call for unusual measures, the need to stay ...
Missed Webinar February?
In this fast-paced reality, we know your time is precious. So, to suit your busy lifestyle, our Sydney team hosted two webinars this February. Firstly the Customer Journey Revolution, taking extreme consumer obsession, extreme speed and extreme creativity as a springboard to creating authentic and s...
Reinforcing Dutch leadership to support our local and global growth
With a year-on-year growth of more than 20%, our Dutch branch extended their client portfolio with international and national brands (amongst which Mars, Heineken, Philips, Jacobs Douwe Egberts, Koninklijke Peijnenburg, Essent, QMusic, Tony’s Chocolonely etc.). This kind of growth requires a solid...
4 ways for research to leave the twilight zone in 2020
2020, a pivotal year which has set its time mark on many business strategies and plans over the past years. So, how many companies have set up a 2020 Strategy over the last decade? Tried to envision how their business will look by then? Made plans to anticipate potential futures? And now… 2020 is ...
Four consumer insights trends
When we started a market research agency with a 100% digital focus back in 1997, many thought we were crazy. Since then, building consumer insights via digital means has become the new normal. Now that online market research has been adopted by almost everyone, automation is the new shock wave disru...
Direction First rebrands to InSites Consulting Australia
The future is bright for market research in Australia. Close to two years after the acquisition of Direction First, our Australian alliance now fully rebrands to InSites Consulting Australia. So, locally ignited, globally fueled, we’re excited to brand the next chapter of growth. From a one-woma...