A story about the end of advertising?

The web is changing our business so fast and fundamentally that some pessimists say we’re witnessing the end of the industry. It’s true that traditional advertising is no longer working, and most advertisers have been left behind by the rapid changes in recent years. And it’s true that’s a serious challenge for the profession. But InSites Consulting provides an answer to that challenge with Steven Van Bellghem‘s book, The Conversation Manager.

The book was launched last week in Belgium at an event that attracted 400 eager marketers looking for solutions. Presentations, videos and pictures are online. Still looking for more? Take the Conversation Manager test and discover our Wall of Fame.

Next up on the agenda is the book launch in Rotterdam (the Netherlands) on Thursday 18 March 2010. Registrations are still open so make sure to reserve your seat!

You might also be interested in

Black man with Rubik's cube

Keep your strategy in tune with consumers’ needs via Price Sentiment Trackers

Written by Yvonne Feucht

How tracking price sentiment helps you ensure that your price and product strategies stay in tune with consumer and retailer needs

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

Written by Anke Moerdyck

Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany (Marktforschung.de 2021).

Insight Activation - People on power box

The 4 C’s of Insight Activation

Written by Lisa McFarland / Tom De Ruyck

Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.