A story about the end of advertising?

The web is changing our business so fast and fundamentally that some pessimists say we’re witnessing the end of the industry. It’s true that traditional advertising is no longer working, and most advertisers have been left behind by the rapid changes in recent years. And it’s true that’s a serious challenge for the profession. But InSites Consulting provides an answer to that challenge with Steven Van Bellghem‘s book, The Conversation Manager.

The book was launched last week in Belgium at an event that attracted 400 eager marketers looking for solutions. Presentations, videos and pictures are online. Still looking for more? Take the Conversation Manager test and discover our Wall of Fame.

Next up on the agenda is the book launch in Rotterdam (the Netherlands) on Thursday 18 March 2010. Registrations are still open so make sure to reserve your seat!

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