Best Presentation Award 2012 at ESOMAR 3D Conference

After the award announcement for How Cool Brands Stay Hot yesterday, it’s time for a new InSites Consulting award! Yesterday afternoon Annelies Verhaeghe (Head of Research Innovation) & Anouk Willems (Senior Research Innovator) presented at the ESOMAR 3D Conference in Amsterdam on Mobile Market Research. And they not only inspired the audience, but the organisation as well as ESOMAR awarded them with the Best Presentation Award of the 3D Conference.
2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. The presentation of Anouk & Annelies described:

  1. the benefits of mobile surveying, beyond the tool
  2. the use of mobile in Market Research Online Communities
  3. mobile as a topic of research and a huge business opportunity

The full presentation is available online (see embedded version below). Send an e-mail to [email protected] if you’d like to receive the full paper as well.

You might also be interested in

Lady looking frightened

Surfing the waves of the permacrisis through insight communities

The word of the year is ‘permacrisis’, or the feeling of living in a permanent state of crisis. Discover how brands can keep a finger on the pulse of changing consumer needs and expectations through online insight communities.

$-sign tree THUMB

How to be sustainable in an unaffordable world

Written by Josh Barazetti-Scott / Lewis Barker

Sustainability has an increasing importance in our daily lives that brands can no longer ignore. Find out how we can help you better understand your consumer.

Young man flicking fingers ZA Gen Z consumers

Gen Z in South Africa – 80% would pay more for brands with a positive impact

Written by Joeri Van den Bergh

What shapes Gen Z in South Africa, and what do they expect from brands? Read on to discover more.