Best Presentation Award 2012 at ESOMAR 3D Conference

After the award announcement for How Cool Brands Stay Hot yesterday, it’s time for a new InSites Consulting award! Yesterday afternoon Annelies Verhaeghe (Head of Research Innovation) & Anouk Willems (Senior Research Innovator) presented at the ESOMAR 3D Conference in Amsterdam on Mobile Market Research. And they not only inspired the audience, but the organisation as well as ESOMAR awarded them with the Best Presentation Award of the 3D Conference.
2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. The presentation of Anouk & Annelies described:

  1. the benefits of mobile surveying, beyond the tool
  2. the use of mobile in Market Research Online Communities
  3. mobile as a topic of research and a huge business opportunity

The full presentation is available online (see embedded version below). Send an e-mail to [email protected] if you’d like to receive the full paper as well.

You might also be interested in

Black man with Rubik's cube

Keep your strategy in tune with consumers’ needs via Price Sentiment Trackers

Written by Yvonne Feucht

How tracking price sentiment helps you ensure that your price and product strategies stay in tune with consumer and retailer needs

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

Written by Anke Moerdyck

Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany ( 2021).

Insight Activation - People on power box

The 4 C’s of Insight Activation

Written by Lisa McFarland / Tom De Ruyck

Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.