Enjoy the free e-version of the Consumer Consulting Board book

Early June, we launched a new publication: ‘The Consumer Consulting Board: Consumers shaping your business’. Haven’t heard of it? Well, in short, this book gathers 5 years of research by InSites Consulting on how structural collaboration between consumers and organisations proves to be a dramatic industry game changer. The book is illustrated with various cases of major global brands such as H.J. Heinz, Vodafone, Air France and KLM, Heineken, IKEA, Unilever and many more.

Next to that, we’re also proud to say it has been endorsed by several key people in the industry such as Dan Foreman (President of ESOMAR), Leonard Murphy (Editor-in-chief Greenbook) and Frank Abenante (Global VP Brands AB InBev).
Now next to the hard copy version of the book (available on Amazon), we’ve also created a completely free e-version. Of course you’re free to download and share it with your network. We hope you find this book an interesting source of inspiration for you and your organisation and we look forward to your feedback, thoughts and ideas!

You might also be interested in

Lady looking frightened

Surfing the waves of the permacrisis through insight communities

The word of the year is ‘permacrisis’, or the feeling of living in a permanent state of crisis. Discover how brands can keep a finger on the pulse of changing consumer needs and expectations through online insight communities.

$-sign tree THUMB

How to be sustainable in an unaffordable world

Written by Josh Barazetti-Scott / Lewis Barker

Sustainability has an increasing importance in our daily lives that brands can no longer ignore. Find out how we can help you better understand your consumer.

Young man flicking fingers ZA Gen Z consumers

Gen Z in South Africa – 80% would pay more for brands with a positive impact

Written by Joeri Van den Bergh

What shapes Gen Z in South Africa, and what do they expect from brands? Read on to discover more.