Millennials & Social Media: The what, where and why [infographic]

As published on How Cool Brands Stay Hot on October 1, 2013. Did you know that an average GenY’er joins 2.5 social networks or that about 80% of GenY’ers log on to social media every single day? Find out all about Millennials and their use of social media in our brand new Generation Y infographic. Discover the main drivers for using social media and where they consult them the most.
Millennials are the most marketing-savvy and advertising-critical generation ever. For this generation, social media have become indispensable. A recent InSites Consulting research community project learnt us that they even consider social media as their most important channel, because these channels are most up-to-date and also most tailored and targeted, as you choose yourself who to follow and thus what kind of information you want to receive.

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