Joeri is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business and on consumer trends and futurism. His best-selling marketing book ‘How Cool Brands Stay Hot: Branding to Gen Y and Z’ has been awarded several times (i.a., The American Marketing Association Book Prize).

As a marketing professor at one of Europe’s leading business schools (Vlerick), Joeri is continuously updating his insights and foresights on consumer behavior in a fast-changing world. He is increasingly focusing his research and interest on the topics of sustainability: environmental, prosocial and corporate responsibility and activism. Joeri is a London Business School certified alumnus of the Sustainability Leadership and Corporate Responsibility executive course.