Joeri Van den Bergh

Joeri Van den Bergh

Managing Partner

 [email protected]

 +32 9 269 16 06

Ghent office

Evergemsesteenweg 195

9032 Ghent

Belgium

Bio

Joeri is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business and on consumer trends and futurism. His best-selling marketing book ‘How Cool Brands Stay Hot: Branding to Gen Y and Z’ has been awarded several times (i.a., The American Marketing Association Book Prize).

 

As a marketing professor at one of Europe’s leading business schools (Vlerick), Joeri is continuously updating his insights and foresights on consumer behavior in a fast-changing world. He is increasingly focusing his research and interest on the topics of sustainability: environmental, prosocial and corporate responsibility and activism. Joeri is a London Business School certified alumnus of the Sustainability Leadership and Corporate Responsibility executive course.

 

 

My latest blog posts

Gen Z x Sustainable future [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

52% of Gen Z in the US feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z x Brands [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Gen Z & Metaverse [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

81% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!