Joeri Van den Bergh

Joeri Van den Bergh

Managing Partner

 +32 9 269 16 06

Ghent office

Evergemsesteenweg 195

9032 Ghent



Joeri is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business and on consumer trends and futurism. His best-selling marketing book ‘How Cool Brands Stay Hot: Branding to Gen Y and Z’ has been awarded several times (i.a., The American Marketing Association Book Prize).


As a marketing professor at one of Europe’s leading business schools (Vlerick), Joeri is continuously updating his insights and foresights on consumer behavior in a fast-changing world. He is increasingly focusing his research and interest on the topics of sustainability: environmental, prosocial and corporate responsibility and activism. Joeri is a London Business School certified alumnus of the Sustainability Leadership and Corporate Responsibility executive course.



My latest blog posts

Creating a sustainable world for pets, people and the planet, an interview with Royal Canin

Written by Joeri Van den Bergh / Sarah Van Oerle

Royal Canin strives to create a sustainable world for pets, people, and planet. But what does this mean? To better understand what actions the brand is taking around sustainability, Joeri Van den Bergh connects with Fabrice Mathieu, Global sustainability director and administrator of The Royal Canin Foundation at Royal Canin.

Julia Beier from Beiersdorf

Transparency at the core of your sustainability agenda, an interview with Beiersdorf

Written by Joeri Van den Bergh / Sarah Van Oerle

Julia Beier, Sustainability Manager for Responsible Sourcing & Human Rights at Beiersdorf talks about how the brand creates transparency across its supply chain

Erik Lindroth of Duni Group

The sustainable packaging challenge, an interview with Duni Group

Written by Joeri Van den Bergh / Sarah Van Oerle

Working in the business of sustainable packaging and take-away solutions, Erik Lindroth (Sustainability Director at Duni Group) talks about what it means to be a sustainable partner for the food service industry.