Sustainability is not a USP but it should be an innovation driver. The new consumer is demanding brands to be consciously involved in contributing to a better world, yet how sustainable is sustainability for your brand?
Our proprietary research shows that brands that claim to be (more) sustainable are perceived as more trustworthy, more up to date, and providing a higher level of quality. But sustainability is such a broad theme; it is about environmental responsibility, but also about ethical and fair business, including topics such as diversity, equality and inclusion. So, where to start? What does sustainability mean for your brand?
Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.
Request your downloadWhat we do
We offer presentation and workshop formats with proprietary sustainability research data as well as up-to-date and relevant illustrations of how consumers react to sustainability topics and how brands can benefit from taking on a more active role in creating a better planet and society.
What we deliver
A fresh dose of inspiration for your company’s marketing, innovation or sustainability team, on request customized to your region, target group or sector.
What we do
Via a tailor-made mix of research activities, we immerse in consumers’ daily lives. Our blend of ‘think’, ‘feel’, ‘do’ and ‘make’ activities provide a 360° collaboration with consumers to truly understand their needs, frictions and aspirations.
What we deliver
A fully customized report and concrete recommendations for your product, category, market or target group.
What we do
We go beyond collaborating with everyday consumers and involve semiotics experts and leading-edge consumers to uncover new opportunities for your brand.
What we deliver
We clarify how changing consumer lifestyles have an impact on your category or brand and which opportunities these bring.
What we do
We use the power of creative crowdsourcing, a unique solution based on Global Ideation Contests with our eÿeka creative network.
What we deliver
A list of 30 to 100 clever inspiring new ideas.
Looking for a fresh dose of inspiration for your marketing, innovation or sustainability teams? Explore our inspiration & workshop formats!
