Sustainability is not a USP but it should be an innovation driver. The new consumer is demanding brands to be consciously involved in contributing to a better world, yet how sustainable is sustainability for your brand?
Our proprietary research shows that brands that claim to be (more) sustainable are perceived as more trustworthy, more up to date, and providing a higher level of quality. But sustainability is such a broad theme; it is about environmental responsibility, but also about ethical and fair business, including topics such as diversity, equality and inclusion. So, where to start? What does sustainability mean for your brand?
Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.
What our sustainability research toolbox and expert power can do for your brand?
What we do
We offer presentation and workshop formats with proprietary sustainability research data as well as up-to-date and relevant illustrations of how consumers react to sustainability topics and how brands can benefit from taking on a more active role in creating a better planet and society.
What we deliver
A fresh dose of inspiration for your company’s marketing, innovation or sustainability team, on request customized to your region, target group or sector.
Via a tailor-made mix of research activities, we immerse in consumers’ daily lives. Our blend of ‘think’, ‘feel’, ‘do’ and ‘make’ activities provide a 360° collaboration with consumers to truly understand their needs, frictions and aspirations.
What we deliver
A fully customized report and concrete recommendations for your product, category, market or target group.
Discover how we helped clients with their sustainability needs
Developing a hallmark for glass packaging for FEVE
By tapping into the creativity of the crowd, FEVE could efficiently launch a new hallmark aimed to remind consumers of the benefits of glass packaging.
Nestlé’s recycling immersion
Via recycling missions with consumers, Nestlé Australia discovered a range of fresh recycling insights providing a 360° view on consumers’ habits and needs.
Educating Philips on Black haircare
By combining social intelligence and the power of the Illume Guides, Philips North America gained a better understanding of Black haircare, enabling them to inspire and support a leading US retail partner.