Eager to regain the freedom they lost during the global pandemic, Gen Z is ready to change the world, shaping future consumer behavior and with that also impacting brands.
You’ve probably heard of them as Post-Millennials, iGeneration, Zoomers or Generation Z … fact is they are the generation that never knew life without Google. This digitally native generation is social-media-literate, always-on and hyper-informed, and they grew up against the backdrop of social upheaval and climate change.
Today, Gen Z is the world’s largest generation cohort, accounting for one third of the global population. They have the fastest-growing disposable income, which is expected to reach $33 trillion over the next decade. So, no matter what you call this generation, your business future depends on them.
Want to know who Gen Z are and how your brand can connect with this woke consumer?
Learn what our Gen Z thought leadership and expertise can do for your brand
What we do
We offer presentation and workshop formats with proprietary NextGen research data as well as up-to-date and relevant brand illustrations of how brands can better connect with the marketing-savvy Generation Z.
What we deliver
A fresh dose of inspiration for your company’s marketing or innovation team, on request customized to your region, target group or sector.
Via a tailor-made mix of research activities, we immerse in Gen Z’s daily lives. Our blend of ‘think’, ‘feel’, ‘do’ and ‘make’ activities provide a 360° collaboration with consumers to truly understand their needs, frictions and aspirations.
What we deliver
A fully customized report and concrete recommendations for your product, category, market or target group.
Gen Z are the digitally native generation: social-media-literate, always-on and hyper-informed. With many Gen Zers coming of age during the pandemic, the past two years put a mark on their lives and outlook on the future. In this report, we shed a light on what makes Gen Z different from the generations before them and what they expect from brands.