According to the latest GRIT study, Marketing Research Online Communities (MROC) become more popular every day. Every 2 out of 3 research buyers wants an MROC. This method has already become the new mainstream in the research industry. However, the question that we receive most often is still about the basics: What are they exactly? And how does it work? So, this calls for a fun explanation of these type of communities… because they just rock!
Written by Yvonne Feucht
How tracking price sentiment helps you ensure that your price and product strategies stay in tune with consumer and retailer needs
Written by Anke Moerdyck
Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany (Marktforschung.de 2021).
Written by Lisa McFarland / Tom De Ruyck
Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.