
Keep your strategy in tune with consumers’ needs via Price Sentiment Trackers
Written by Yvonne Feucht
How tracking price sentiment helps you ensure that your price and product strategies stay in tune with consumer and retailer needs
After embarking on a successful acquisition strategy with six agencies joining forces in the last three years, we can proudly report a 10% organic growth rate over the last 12 months, despite the global COVID-19 pandemic. While equally strong growth rates were noted across EMEA, APAC and the US, we realized a substantial higher growth rate of 16% among global clients versus domestic clients.
Magali Geens, Head of Growth Management InSites Consulting.
Following acquisitions in the UK (Join the Dots) and Asia (ABN Impact and Answer Global), as well as a strategic partnership in Latin America (Provokers), we intend to further expand through buy-and-build in the years ahead, focusing on geographical expansion through select acquisitions that can reinforce our consumer-centricity offering.
Kristof De Wulf, CEO InSites Consulting
Looking for the latest marketing (research) news and trends to shape the future of your brand?
Written by Yvonne Feucht
How tracking price sentiment helps you ensure that your price and product strategies stay in tune with consumer and retailer needs
Written by Anke Moerdyck
Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany (Marktforschung.de 2021).
Written by Lisa McFarland / Tom De Ruyck
Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.