
Gen Z x Finance [US infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z’s finances are of great importance to them in the US, and they expect accessible advice. Find out what this means for brands here.
After embarking on a successful acquisition strategy with six agencies joining forces in the last three years, we can proudly report a 10% organic growth rate over the last 12 months, despite the global COVID-19 pandemic. While equally strong growth rates were noted across EMEA, APAC and the US, we realized a substantial higher growth rate of 16% among global clients versus domestic clients.
Magali Geens, Head of Growth Management InSites Consulting.
Following acquisitions in the UK (Join the Dots) and Asia (ABN Impact and Answer Global), as well as a strategic partnership in Latin America (Provokers), we intend to further expand through buy-and-build in the years ahead, focusing on geographical expansion through select acquisitions that can reinforce our consumer-centricity offering.
Kristof De Wulf, CEO InSites Consulting
Looking for the latest marketing (research) news and trends to shape the future of your brand?
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z’s finances are of great importance to them in the US, and they expect accessible advice. Find out what this means for brands here.
Written by Angie Deceuninck
Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore how the Program community combines qualitative and (directional) quantitative research to fuel decision making regarding a specific marketing domain or business objective.
Written by Quentin Ashby
Whilst staff well-being has always been important to us, the challenges our people have faced over the past 18 months have boosted our commitment to doing all we can to help manage well-being, but also to reimagine our future workplace. Here are just a few of the recent ‘upgrades’ to our working and support for our people.