Social Media around the World 2012

This morning we officially launched our Social Media around the World 2012 report. We organised this study for the third time and the results are ready. The full report offers 5 eye-catching insights on the status of social media and more than 2.000 facts and figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. The 2011 edition got the most favourites on SlideShare worldwide and was the most frequently downloaded presentation. We’re excited to see if we will do the same this year!

This year’s main conclusions are:

  1. The social media landscape is rather stable: the large sites are getting large rand the small ones are getting smaller. Consumers are only prepared to create new accounts for sites which offer unique functions (such as Pinterest and Instagram).
  2. The mobile (r)evolution increases the adoption and usage intensity of social media.
  3. Consumers just love to link with (a limited number of) brands.
  4. 80-90% of consumers want to be involved in co-creation, open innovation and structural collaboration with brands they love. Brands are not yet sufficiently open to this.
  5. Consumers are major fans of market research communities where they can collaborate with companies. After Facebook a research community is the second most preferred platform. Reason is that consumers want their feedback to have an impact; and they are convinced that research communities can have such an effect.

Find out more social media insights in the full report:

You might also be interested in

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

Written by Anke Moerdyck

Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany (Marktforschung.de 2021).

Insight Activation - People on power box

The 4 C’s of Insight Activation

Written by Lisa McFarland / Tom De Ruyck

Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.

Insight Activation - Rocket shooting up

Insight Activation – what it is and what it isn’t

Written by Lisa McFarland / Tom De Ruyck

Consumer research leads to interesting results and powerful insights. But how do you encourage stakeholders to act upon them? Discover what insight activation is all about.