The future doesn't belong to the ones who know

As published on Switch & Shift on Tuesday October 13, 2015. We all know Francis Bacon’s famous statement “Knowledge is power”, but does that statement still hold true today? Since Gutenberg invented the printing press around 1440, knowledge has increasingly been democratized, probably even commoditized.
With 90 percent of all data in the world having been created in the last two years alone, knowledge is finding itself in a state of abundance as opposed to scarcity. Your smartphone gives you access to more information at your fingertips than you can handle – let alone actually use – in an entire lifetime. In a world where individual knowledge is no longer power, what does it take to thrive in the future?

Learn how to unlearn

We all know of people in our environment who tend to stick with what they already know, thereby creating a safe and comfortable – but at the same time false and confining – world for themselves. With today’s fast pace, unlearning what you currently know or do is at least as important as learning new things.
As Alvin Toffler put it:

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”

Think about it: today’s top ten most in-demand jobs didn’t even exist 10 years ago, and the pace of change is only accelerating. The shelf life of what we learn and know is getting shorter by the day. The future belongs to those who master a constant state of adaptation, continuously unlearning old rules and adopting new ones. It is far from easy.
If there is one thing we are not taught at school, it is how to get rid of what we have learned so far. It requires us to be vulnerable to our own fallibility, accepting that there is no way to obtain absolutely certain, final knowledge.
It requires us to be open to others’ opinions and openly share knowledge with each other. And it requires the necessary discipline to keep questioning our assumptions and paradigms about how things work, creating the necessary conditions for deeper and better understanding.

Become a knowledge entrepreneur

What you know matters; it might even make you a knowledge expert in a certain domain. But it is no guarantee of future success. Instead of being knowledge experts, tomorrow’s winners will act as knowledge entrepreneurs, all the time on the outlook for new ways of uncovering new knowledge and connecting the dots between existing pieces of knowledge.
By connecting the last billion people to the Internet, everyone on the planet will at some point be able to tap into a global and extremely powerful meta-brain. The possibilities of artificial intelligence are so powerful that the likes of Elon Musk and Stephen Hawking are to some extent frightened by it.
It is only a matter of time before we implant extra processing power and memory into our human brains as an extension to our natural brain. All of this means that the ability and speed to adapt to new ways of knowing and learning is what really matters, not what you as an individual know today. Rather than engaging a handful of elite music experts to help predict where the next Adele might be, it makes more sense to build a smart system that taps into the individual preferences from subscribers to a digital music service.
Instead of investing time in becoming experts themselves, knowledge entrepreneurs understand the power of decentralized, connected and shared knowledge with humans, robots and intelligent machines joining the party.

Start from your own passion

The classic education and career development system is up for disruption. Do you remember the days when, at high school or university, you were dominantly evaluated on the basis of your capacity to remember things and quickly forget about them afterwards? What a waste.
Take a look at the following keynote of Jef Staes explaining in his own funny but crystal sharp way why so many business professionals have turned into sheep and stressing the corporate world should evolve from what he calls a 2D to a 3D management model. He puts his finger on the problem that most schools have only created the illusion of learning.

Luckily, we see great initiatives such as Singularity University or the Saunalahti school in Espoo, Finland. Or take a look at how the 13-year old Irish kid Jordan Casey founded his own gaming company Casey Games solely based on self-learning. Throughout all of these examples, people decide to learn what they intrinsically care about, not what other people told them they need to learn. Intrinsic passion and motivation are the real and only engines of knowledge progress in today’s world.

Allow yourself to be a bit weird

Some of the weirdest people in history have changed the face of our planet. Steve Jobs referred to them as the crazy ones. Weird people have something in common which is scientifically referred to as cognitive dishibition. Shelley Carson, Harvard University lecturer and author of Your Creative Brain, defines it as “the failure to ignore information that is irrelevant to current goals or to survival”.
Cognitive dishibition actually makes people tune in to everything around them, without their brains filtering out what is seemingly less important or relevant in a given context. If our minds are freed up because they don’t need to process and validate what is relevant or not, we create more room for developing new connections and associations.
With individual knowledge becoming increasingly powerless, the future belongs to those who embrace active and networked thinking. Next time you make an assumption about how your world is functioning, challenge yourself to come up with at least one alternative explanation. Next time you assume you know something, ask for someone else’s opinion on the matter. Next time you ask your brain to filter knowledge based on relevance, give it a break and have it surprise you. Good luck!

You might also be interested in

Black man with Rubik's cube

Keep your strategy in tune with consumers’ needs via Price Sentiment Trackers

Written by Yvonne Feucht

How tracking price sentiment helps you ensure that your price and product strategies stay in tune with consumer and retailer needs

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

Written by Anke Moerdyck

Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany ( 2021).

Insight Activation - People on power box

The 4 C’s of Insight Activation

Written by Lisa McFarland / Tom De Ruyck

Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.