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Top 5 questions people ask today about research communities

According to the GreenBook GRIT Report 2020, online communities are the third most used method for qualitative data collection. Clearly, the method is maturing. And so are the types of questions our clients and competitors are asking. For example, a few years ago the main question was: Are research communities representative? Today, many researchers already know that it’s not about talking to the average consumer, but about talking to people who are interested & interesting. These members have a high identification with the community topic or brand, which makes them interested in the community. In turn, this makes it interesting for us researchers to talk to them and to become inspired.


Now, people don’t question the basic ingredients of a community anymore. The questions that the market is asking today are about the next phase: How to do it? People start to see that it’s not simply a research tool. It’s about starting a Structural Collaboration with your customers, which is accessible 24/7 and which goes cross-department and cross-objectives. The main questions these days are:

  1. How can I create buy-in to start a research community within my organization?
  2. For which type of objectives and questions can I use my community?
  3. How can I keep all members engaged for a longer period of time?
  4. How can I keep my colleagues involved in this collaboration?
  5. How can I create more impact with my community and get more out of it?

Are you interested in learning more about running communities and seeing your questions answered? Get in touch to request your showcase!

We’d love to showcase what the Insight Communities can do for your brand.

Online Insight Communities

Online Insight Communities

Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name. In this bookzine, we bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices. 

Request your download

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