Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. But with the abundance of models and theories available, clear strategic guidance might become lost in translation. This bookzine aims to simplify the world of marketing, grouping the most popular books, frameworks and beliefs in different schools of thoughts or ‘brand religions‘. The choice in brand religion does not only mark how one defines brand success, moreover which metrics to pursue. So what is your brand religion and are you measuring brand success the right way?Request your download
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