Turning consumer insights into company-wide memes. Demonstrating impact is more than ever the name of the game for insight professionals. Together with Danone Benelux, we took on the challenge to turn insights into action across the organization. We developed a collaboration platform, the Danone Activation Studio, helping Danone 1) to identify their consumer insight enthusiasts across the different teams, 2) to share insights (from their Consumer Consulting Board, Living Room and e-listening activities) with more people in a faster way, 3) to make insights better through interaction and adding own observations, and 4) to ultimately increase the ROI of insights by turning them into action. To engage the Danone employees and unite them in the Danone Activation Studio, we identified eight rules for success.

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