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Defining the consumer of 2022 in South Africa
Written by Henk Pretorius
2021 was the year of collective readjustment. Accepting the ongoing uncertainty of the COVID-19 world, people tried to reclaim their lives, looking for a balance between the long term and short term to achieve happiness. In 2022, we will all strive to rebound and rebalance. Let’s see what this means for South-Africa.