Inclusive Connectivity
81% of South Africans want to feel a strong sense of belonging even while physically apart
Inclusive Connectivity is born from the desire to ensure that, while we may be apart physically, distance should not impact anyone’s experience. As our ways of connecting diversify, both in the workplace and socially, these should accommodate the needs of all and leave no-one behind.
In South Africa, this trend sits between nascent and emerging, with a trend score of 81% amongst the total population and 84% amongst NextGen consumers. When it comes to digital inclusiveness, South Africa historically always had a big digital divide between those with access to the latest information and communication technology and those without. Fortunately, this has, and continues to change at a rapid pace. In 2008, internet penetration was 8%. Today, internet access in South Africa is well over 60%, with some sources claiming it’s already up to 70%. So much has changed for the better over the last 14 years, but the job is not finished yet. Thankfully, some local brands are focussing on this agenda.