Fist pump over round picture

How innovative disrupters support healthcare services

Written by Frances White

Healthcare is a fundamental necessity in all societies, and we all engage with it at some point in life. Read on to discover how innvative disrupters find their way into the healthcare landscape.

Gen Z Mental well-being 3 women

Gen Z x Mental well-being [ZA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In South Africa, 45% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Extending life

Sustainability Trends 2022: Extending Life

Written by Joeri Van den Bergh

Discover how brands are successfully acting upon the Extending Life trend from our 2022 Consumer Trend report, helping consumers extend the life of the products they buy rather than replacing them.

Child with cardboard rocket

What trends mean for innovation

Written by Katia Pallini

Trends are great fuel for innovation, yet acting upon a trend just because it is a trend simply won’t do the trick. Here are three things to consider when using trends in innovation.

2022 Trends in Finance

2022 Trends in Finance

Written by Scott Lee

The multitude of lockdown measures forced banks and financial institutions to rethink and reshape their service offering. Entering 2022, we see people reclaiming their lives and re-evaluating how they spend their time, energy and money. This blogpost will highlight three trends which will shape finance in the year to come.

2022 Trends in Consumer Goods

2022 Trends in Consumer Goods

Written by Daniel Teixeira / Daphne Leung

The market of consumer goods faced some considerable changes during the pandemic. With vaccination rates increasing, people are reclaiming their lives, also when it comes to shopping. In this second blogpost in a series of five, we zoom in on the key trends for consumer goods in 2022.

2022 Trends in Media & Entertainment

2022 Trends in Media & Entertainment

Written by Marcello Garritano / Kate Rhodes

As people increasingly ‘rebound and rebalance’ and reclaim their lives, the Media & Entertainment sector is also expected to bounce back. This blogpost zooms in on three key trends this sector in 2022.

2022 Trends in Health & Well-being

2022 Trends in Health & Well-being

Written by Laura Hunt / Victoria Mottershead

We are all living in a world where health and well-being agendas became a priority against the backdrop of a global pandemic. The million-dollar question for brands is, of course, how to respond to this changing landscape. Let’s dive into three trends that are shaping health and well-being!

2022 Trends in Travel & Tourism

2022 Trends in Travel & Tourism

Written by Jazz Ocfemia / Kate Rhodes

The past two years made people stay put, work from home, and shelve any travel plans. Entering 2022, we see people ‘rebound and rebalance’. In this last blogpost in a series of five, we’ll dive into three trends in travel and tourism to keep an eye out for.

Defining the consumer of 2022 in South Africa

Defining the consumer of 2022 in South Africa

Written by Henk Pretorius

2021 was the year of collective readjustment. Accepting the ongoing uncertainty of the COVID-19 world, people tried to reclaim their lives, looking for a balance between the long term and short term to achieve happiness. In 2022, we will all strive to rebound and rebalance. Let’s see what this means for South-Africa.

Three ways to take trends forward

Written by Katia Pallini

The start of a new calendar year is characterized by the release of trend reports. But having browsed through some of those reports, you may wonder what you should do next? Many readers struggle with their actionability. To inspire you, we share three ways to take consumer trends forward.

2022 Consumer Trends Report

Defining the 2022 consumer – a trend report

Written by Kate Rhodes

Through the foresight of our leading-edge consumer network, we’ve identified the trends in consumer behavior that are manifesting as we speak, and we quantified them with 15,000+ everyday consumers around the world to understand their relevance. Read on and discover how to activate these trends for your brand.

Trends 2021 - Retail

Trends 2021 – Retail

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in retail and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Trends 2021 - Food & Beverages

Trends 2021 – Food & Beverages

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in food & beverages and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Trends 2021 - Fashion

Trends 2021 – Fashion

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in fashion and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Trends 2021 - Travel & tourism

Trends 2021 – Travel & Tourism

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in travel & tourism and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Trends 2021 - Beauty & Personal Care

Trends 2021 – Beauty & Personal care

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in beauty & personal care and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Banking on a Happy Life

Banking on a Happy Life

Written by Scott Lee / April Chow

In this article, we explore the key post-2020 consumer trends for the Finance and Insurance sector, based on our 2021 Culture + Trends Report: Happiness Reset.

Defining the Post-2020 NextGen Consumer

Defining the Post-2020 NextGen Consumer

Written by Joeri Van den Bergh / Angie Deceuninck

Gaining new skills, re-imagined interactions, moments of self-care, and finding moments of spontaneity and silliness in a world of relentless negativity and stress is extremely popular with Gen Z consumers.

Drag Queens, Activists & Sneakerheads

Drag Queens, Activists & Sneakerheads

Our industry loves to talk people; we talk to ‘the consumer’ all day, every day. Yet, for the most part this is our consumer, today’s consumer, and generally the mass market. There’s a problem with this; it’s all a bit too comfortable. It reinforces our existing beliefs and leads to short-termism in marketing.

Post-COVID Consumer Trends in Travel & Tourism

Post-COVID Consumer Trends in Travel & Tourism

Written by Scott Lee

The global pandemic has significantly impacted the travel & tourism industry; but there is a light at the end of the tunnel. We explore the key trends that are most relevant in the travel & tourism sector; they are all anchored around universal drivers of happiness.

Wie verändert sich die Welt weiterhin in 2021?

Wie verändert sich die Welt weiterhin in 2021?

Written by Anita Peerdeman / Beatrice Keller

Die Welt hat sich verändert durch Covid-19 und anderen Faktoren. Wir fragen uns alle, wie verändert sich die Welt weiterhin in 2021? Um dies herauszufinden, haben wir eine globale Studie in 16 Ländern durchgeführt, um die Trends für 2021 zu prognostizieren. Anhand qualitativen und quantitativen Studien (mit über 1000 Teilnehmern pro Markt), konnten insgesamt 14 globale Trends identifiziert werden.

Neighbourly Networks

Defining the post-2020 consumer in South Africa

Written by Heather Tluczek / Amone Redelinghuys

A ‘trend’ is essentially a behaviour that consumers express when they navigate the world at one moment, in a particular…

Unapologetic activism

The rise and rise of Unapologetic Activism in Australia

Written by Erica van Lieven

Cricket Australia drops the Big Bash’s association with Australia Day. Eddie McGuire resigns as Collingwood Football Club President. Australian news…

Disentangling taboos

Taboos, Resilience and Activism: defining the post-2020 UK consumer

Written by Andy Cumming / Kylie Fitzpatrick

In our latest proprietary study, we identified 14 consumer trends; this is new and visible consumer behaviour, through qualitative exploration…

2021 Culture + Trends report: Happiness Reset

La differ-France : comment le consommateur français post-2020 se distingue

Written by Hakim Zemni / Thomas Langella

Il y a quelques semaines, nous avons présenté la dernière étude de notre équipe Culture + Trends; durant ce webinar,…

Trend Report 2021: Happiness Reset

Written by Joeri Van den Bergh

Marking the beginning of a new decade, 2020 has resulted in a re-evaluation of our lives, our futures and the…

2021 Culture + Trends report

Defining the post-2020 consumer – a trend report

Written by Joeri Van den Bergh

We’re excited to announce the launch of our 2021 Culture + Trends Report: Happiness Reset. In it, we identify 14 consumer trends that define the post-2020 consumer based on a three-part proprietary study conducted in December 2020. Entitled Happiness Reset, the report analyses how the events of 2020 have shaped how consumers seek and attain happiness.

The pandemic as a catalyst for culture shifts

For trendwatchers, the pandemic is a remarkable and fascinating event; it spurs slow-moving macro trends and acts as catalyst for…

La santé mentale par AXA Europe

La crise invisible de la COVID-19 en Europe et en France: notre bien-être mental

Written by Hakim Zemni / Dania Al Sabbagh

L’impact sanitaire et économique de la COVID-19 est sans cesse diffusé, discuté et débattu au quotidien, mais comment faisons-nous réellement…

Culture + Trends by InSites Consulting

InSites Consulting launches global Culture + Trends solution

To help brands navigate these extraordinary times, we’re excited to announce the global roll-out of our Culture + Trends solution….

Focus on health shaping mobility trends

How the focus on health is shaping today’s mobility trends

Written by Lily Charnock

For a long time, citizens and smart mobility providers have prioritized the human need for productivity – getting from A…

How brands are shaping consumers’ DIY routines

Written by Joeri Van den Bergh / Sarah Van Oerle

Baking bread, experimenting with home-made skin care, or cultivating an (indoor) garden. What do-it-yourself (DIY) projects did you take on…

How brands inject ‘soulidarity’ in a post-lockdown society

Written by Joeri Van den Bergh / Sarah Van Oerle

From the 8 PM clapping in support of all healthcare workers to local initiatives helping elderly neighbors with shopping for…

Prioritizing well-being in a post-lockdown world

Prioritizing well-being in a post-lockdown world

Written by Joeri Van den Bergh

The world has been in simultaneous reset mode. COVID-19 has disrupted our everyday routines and rituals, leading to a time…

Post-lockdown resolutions

The Day After: which COVID-19 habits will stick?

Written by Joeri Van den Bergh

Research has shown that adopting a new habit takes an average of 66 days. With the current forced lockdown disrupting…

Consumers Unmasked - Insights into an evolving COVID-19 reality

Consumers Unmasked

Written by Anke Moerdyck

Insights into an evolving COVID-19 reality. In times of crisis, more than ever, consumers expect brands to listen and adapt…

The rise of enochlophobia and what this trend means for your brand

Written by Joeri Van den Bergh / Sarah Van Oerle

From shopping and self-care to media consumption and entertainment, the current pandemic touches upon every aspect of consumers’ lives and…

4 ways brands can act upon the changing reality

Written by Alice Mathews

The COVID-19 pandemic is changing life as we know it across the world, with the absence of normality transforming consumer…

Indulgence

Extreme indulgence for the next generations

Written by Katia Pallini

Consumers today search for a sense of meaning behind their actions, also when it comes to their eating habits. This quest for a healthy and conscious food lifestyle is especially present amongst the younger generations. Read on to find out how brands tap into this.

woman with backpack

3 things brands can learn from Gen Z’s Wanderlust

Written by InSites Consulting

Three things brands can learn from the next generations’ Wanderlust

Young happy smiling African American woman holding megaphone in isolated purple color background

The next generations want brands that take a stand

Written by Katia Pallini

Research revealed that people would not mind if 74% of the brands they use every day would cease to exist. More than ever it’s important for brands to show their real colors and demonstrate purpose beyond profit-making. Read on to learn more on how they do that!

Three smiling girls in summer

Brands and the ‘Galentine’s Day’ bandwagon

Written by Katia Pallini

With February 14 just around the corner, we are massively getting the spread-your-love lecture. So what’s ‘Galentine’s Day’ all about?

Futuristic woman metal blue colours

When robots are the new fashionistas

Written by Katia Pallini

While once the idea of speaking and interacting with technology did not only seem impossible, but felt unnecessary and even odd, smart technology today has transformed many parts of our lives – including fashion.

Woman phone investing

How Stash is disrupting the investment industry

Written by InSites Consulting

The next generations want to explore the idea of investing their money, but without running the risk of losing it all. Discover how Stash is helping them and disrupting the investment markets.

Robot A fragile world

The (fr)agile reality of the next generations

Written by Joeri Van den Bergh

The fragile world impacts the next generations and their take on life. Curious what this means for brands? Read on to discover.

Ledy in jar in the desert

Xennials, a label for the unlabeled generation

Written by Katia Pallini

For those feeling stuck in between the Generations X, Y Z and the baby boomers, the label Xennial may well bring the answer! Read on to find out more.

Red circle High tower

Marketers connect with humans to shape the future of their brands

Written by Niels Schillewaert

Both insight industry and brand owners face the same challenge: they depend on humans to shape and build the future of their brands. Read on to find out more.

Woman with laptop outdoors

The Scandinavian way of working? Lagom!

Written by Joeri Van den Bergh

Scandinavia is often appraised on a societal level for providing a rich balance of personal comfort, economic strength and overall societal welfare to its inhabitants. Read on to find our more.

Man looking into camera

Ditch the office hierarchy [an interview with FREITAG]

Written by Joeri Van den Bergh

Oliver Brunschwiler shares how FREITAG has ditched office hierarchy and is applying a holacracy system in their organization.

Diet and exercise

The No Bullshit Brand Diet

Written by InSites Consulting

Read about how healthy living is no fad, but a mainstream way of life which consumers strive to achieve every day and apply to every decision they make.

Male grooming

Men’s grooming is booming

Written by InSites Consulting

Although unthinkable at some point, women have been wearing trousers for decades. Discover what the next trend is for men.

Five paradoxical consumer trends

5 Paradoxical Consumer Trends

Written by Anke Moerdyck

Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and…