InSites Consulting launches global Culture + Trends solution
To help brands navigate these extraordinary times, we’re excited to announce the global roll-out of our Culture + Trends solution.
With primary research, and more specifically online insight communities, still at the core of our offering, Culture + Trends research takes consumer understanding even further. With this extended offering, we aim to identify and understand how culture and/or trends impacts brands, providing them with actionable, future-facing insights that bridge the ‘now’ and ‘next’.
Originally developed at Join the Dots (acquired by InSites Consulting in July 2019), Culture + Trends offers in-house trend analysis by our awarded specialist team of trend consultants, psychologist and sociologists, combined with the input of our proprietary Illume Network of cultural curators, or leading-edge consumers rooted in local culture.
This research solution provides a deeper understanding of people and the influences on their lives. By monitoring and interpreting changes in consumer behaviour caused by macro-trends and cultural shifts, we help brands anticipate changing consumer needs impacting innovation, customer experience or branding challenges.
Following our joining of forces, InSites Consulting not only brings the scale to offer this solution to brands around the world, but adds the expertise of the globally awarded, future-consumer thought leadership, headed by co-founder Joeri Van den Bergh.
“Having built consumer trend stories and inspiration for brands for over 10 years, it’s exciting to extend our offering in this space with this specialist team of trend consultants and Illume Network. Combined with online insight communities, we provide a constant finger on the pulse of consumers, as well as on cultural shifts and emerging trends, helping brands remain relevant now and in the future.”
The solution has been applied across sectors for niche as well as global brands, amongst others GSK, Twitter and RBS (the Royal Bank of Scotland).
Nikki Humphries, Trends & Digital Insight Lead at RBS said of a future technology project with Culture + Trends:
“This piece of insight is fundamental to understanding how our customers are feeling, and in turn how we go about bringing some of these technology innovations to market. Consumer focus has now been added to the organization-wide Technology Futures dashboard, and we are committed to running the research again next year to track the trends.”
