I am Kaat, I’m living in a small town near Ghent.
I started working at InSites Consulting in 2012, after obtaining 2 Master’s degrees, in Business and in Communication. During my time at Ghent University, Belgium, I already discovered my passion for consumers and their motivations.

Nowadays, I am a specialist in qualitative research and specifically online communities. Most of my time is dedicated to Ferrero, Zespri, P&G and Danone, and the rest goes to being team lead of one of the Belgium-based FMCG teams.

When clients aren’t keeping me busy :-), I like to take part in plays and musicals (no, I’m not a good singer!). I also love travelling to sunny destinations.