Simona Salcudeanu

Simona Salcudeanu

Senior Research Manager

 [email protected]

 +32 9 269 14 08

Ghent office

Evergemsesteenweg 195

9032 Ghent



As a Research Manager in the Tech & Services sector at InSites Consulting, Simona works with a wide spectrum of global brands to help them tackle their research challenges.

With a background in both technology (Bachelor in Civil Engineering) and marketing (Master in Marketing Management from Vlerick Business School), Simona joined the InSites Consulting team in 2014 as research consultant, with a focus on in-depth quantitative analysis. Since then she has built a wide expertise in a series of subsectors (travel & aviation, financial technology, retail, services…), and in various research methodologies (both quantitative and qualitative), managing projects for some of the world’s leading brands.

My latest blog posts

FEVE Glass Hallmark - Choose tomorrow today

Co-creating a new glass hallmark for people and planet

Written by Simona Salcudeanu

For the past 10 years, we have been supporting FEVE in their mission, through several European-wide research studies measuring consumer attitudes towards, and usage and recycling of various packaging materials. At the end of 2019, FEVE asked us to support them in their quest to create an international hallmark to promote the key benefits of glass packaging. Our role: introducing the consumer component in a multi-stakeholder co-creation process.

Create Tomorrow Today

Written by Aurelie Van Daele / Simona Salcudeanu

Last Thursday, the annual Febelmar Congress took place in Brussels. ‘Create Tomorrow Today’ was the congress theme: finding answers to…