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In collaboration with InSites Consulting, Haleon is evolving its Consumer Connects through a range of methodologies, allowing multiple teams to build empathy and get inspired for future innovation.
Gen Z’s disposable income is expected to outperform that of any generation, so your business will have depend on them. Is your brand ready?
The COVID-19 pandemic increased our collective focus on mental health and well-being. Yet, the topic is not new for consumer healthcare company Perrigo and is an integral part of its focus to do good for people, planet, and society. An interview with Fleur D’Haenens, Global Category Lead Skincare, and Tom van Avondt, Director Consumer and Market Intelligence at Perrigo.
Via the Consumer Centricity Academy, Reckitt professionals from around the world were introduced to consumer centricity and insights writing.
Around three years ago, we witnessed a spark between design thinking and insight communities. This trend deepened over the years, with insight communities becoming a supercharged medium for the application of design thinking.
Discover the 2021 consumer trends in beauty & personal care and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
In this article, we explore the key post-2020 consumer trends for the Finance and Insurance sector, based on our 2021 Culture + Trends Report: Happiness Reset.
“Creativity isn’t a luxury, it’s a necessity!” , says Duncan Wardle. With these words, the former Walt Disney Company’s Head of Creativity & Innovation argues that creativity can give companies a competitive edge. He refers to tech giant Apple as an example; this brand became a synonym for creativity; it also dominated BCG’s top 50 list of most innovative companies for the last 15 years.
Have you ever consulted Wikipedia? You probably did. But have you ever created or adapted a page on the world’s largest reference website? Your answer is probably “no” which is not surprising; only less than 1% of the 1.7 billion unique visitors a month are active contributors.
COVID-19 has now been around for much longer than any of us would have hoped or expected. Whilst in China…
Research has shown we have vaulted five years forward in consumer and business digital adoption. And this happened in merely…
In the current digital era, with 24/7 access to a global offering, the world has become our playground. With one…