[Post] The future of brand loyalty: new age, new rules?
Last week, I had the pleasure to participate in a panel discussion on the future of brand loyalty, hosted by…
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[Post] Is your brand a zombie?
As published in Brand Quarterly on July 6, 2015. Are you familiar with the popular television series The Walking Dead?…
[Post] 35 million heartbeats unnoticed
I was a teenager when Bruce Springsteen scored a big hit with Streets of Philadelphia. 20 years later, walking the…
[Post] If Mother Nature was your CEO
As published on Switch & Shift on March 25, 2015. Nature is the world’s most effective designer, according to Frank…
[Post] 4 tips on how to make surveys thrive again in 2015
Notwithstanding the fast-pacing environment we are in, brands and businesses should validate their thinking before actually acting on it. This…
[Post] How equality is changing the face of business
As published on Switch & Shift on September 8, 2014. Equality typically suffers from a bad reputation in capitalist environments,…
[Post] From local Panini madness to global football glory
As published on Pub Magazine on June 18, 2014. Smart sports marketers around the globe and in every single country indulged…
[Post] Stop being a customer-centric organization
As published on Switch & Shift on Monday June 30, 2014. Do you know a single company that would dare pretend…
[Post] The Engagement Cookbook: the recipe to set your community participants on fire
Our exclusive Smartees Webinar series for our Global Community Moderator Network were born at the end of last year. As…
[Post] 4 major digital trends in media research
As published on The Wall on February 26, 2014 by Belinda Barker. Audience measurement used to be about counting eyeballs…
[Post] Goodbye marketing research
As published in VUE Magazine in December 2013. It seems Andy Warhol was right in 1968 when he stated that “In…
[Post] CCO Talk: Consumers in the boardroom of… Schoenen Torfs
Meet our CCO (Chief Consumer Officer) Talk series, offering people from the C suite a chance to share their views on driving…