We have been named 4th most innovative market research company worldwide by the GreenBook Research Industry Trends (GRIT) report. Since 2010, Greenbook (the leading market research blog in the US) analyses the market research industry and makes a yearly ranking of the 50 most innovative companies in market research, based on input from over 3,500 marketing and insights professionals. With this 4th place, we improved our position by climbing 5 spots in the ranking compared to last year.
It is not the first time the international market research industry has spotted InSites Consulting. In 2012, we entered the GRIT list for the first time, coming in at number 11. This was followed by a Disruptive Innovator Award in 2013, recognizing our work in deploying innovative techniques in online community research.
“We are thrilled to have moved up 5 places in the GRIT list. Being recognized as one of the leading innovators by the international marketing (research) community gives us an extra boost to push the boundaries of marketing research even further in the future, venturing into new unexplored territory in order to advance consumer-collaborative thinking and acting.” says Kristof De Wulf, CEO InSites Consulting