Guilt-free sustainable consumption – The Generation of Young Famers
According to the World Economic Forum (WEF), Millennials are most concerned about climate change. This generation cares deeply about global issues and is determined to challenge them.
These young people are looking for new ways to reduce their consumption footprint, as they believe it is their personal responsibility to make the world a better place. They buy less and cut down on waste.
Besides that, people fear that the global population will outgrow the food supply. That is why innovators are looking for new ways to supplement the food supply without overtaxing natural resources. One solution, namely vertical farming, may well be the future.
The Generation of Young Farmers loves this new way of farming because it can be applied in big cities (where most of them live) and for the practical purpose of eating healthier, and most of all more sustainably.