Gen Z x Sustainable future [AU infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

53% of Gen Z in Australia are uncertain about the future. Discover what global issues are worrying them, and how they will tackle injustice!

Gen Z x Brands [AU infographic]

Written by Joeri Van den Bergh / Sarah Van Oerle

Gen Z, the activist generation. Discover here how this affects what Gen Z in Australia expects from brands.

Gen Z x Metaverse [AU infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

77% of Gen Z has engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z x Finance [AU infographic]

Written by Joeri Van den Bergh / Sarah Van Oerle

Gen Z’s finances are of great importance to them in Australia, and they expect accessible advice. Find out what this means for brands here.

Gen Z x Mental well-being [AU infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In Australia, 46% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Gen Z

63% of Gen Z in Australia is willing to pay more for brands that try to have a positive impact on society

Written by Joeri Van den Bergh / Kate Rhodes

Sustainability is a topic close to the heart for Gen Z. Find out more about Generation Z and sustainability in Australia now.

Belgian Gen Z’s take on mental well-being, diversity, and finance

Written by Joeri Van den Bergh / Sarah Van Oerle

Based on proprietary research, we characterize Belgian Gen Z, and how are they different from the previous generations

Gen Z x Sustainable future [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

58% of Gen Z in Asia feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z x Brands [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z in Asia expects from brands.

Gen Z x Metaverse [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

88% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z x Finance [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in Asia, and they expect accessible advice. Find out what this means for brands here.

Gen Z x Mental well-being [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In Asia, 48% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Gen Z EU Sustainable Future

Gen Z x Sustainable future [EUR infographic]

Written by Joeri Van den Bergh / Sarah Van Oerle

51% of Gen Z in Europe feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z EU Brands

Gen Z x Brands [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Gen Z EU Metaverse

Gen Z x Metaverse [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

82% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z EU Finance

Gen Z x Finance [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in Europe, and they expect accessible advice. Find out what this means for brands here.

Gen Z x mental well-being [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In Europe, 50% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Gen Z x Sustainable future [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

52% of Gen Z in the US feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z x Brands [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Gen Z x Metaverse [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

81% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z x Finance [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in the US, and they expect accessible advice. Find out what this means for brands here.

Gen Z x mental well-being [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In the US, 55% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Five tips for conducting kids & youth research

Five tips for conducting kids & youth research

Written by Andy Buckley

One of the key skills of marketing researchers is their ability to ‘stand in the shoes’ of participants. And some of the most difficult shoes to stand in (both metaphorically and physically) are those of children and young people. So how do we bridge this generational empathy gap?

Gen Z Unmasked

Gen Z Unmasked

Written by Joeri Van den Bergh

The Covid-19 pandemic is having a profound impact on teens worldwide. Together with Coca-Cola, we ran a project examining how young people across the world reacted to the past year and the subsequent changes in their outlook.

Defining the Post-2020 NextGen Consumer

Defining the Post-2020 NextGen Consumer

Written by Joeri Van den Bergh / Angie Deceuninck

Gaining new skills, re-imagined interactions, moments of self-care, and finding moments of spontaneity and silliness in a world of relentless negativity and stress is extremely popular with Gen Z consumers.

Millennials and social media

How brands can engage NextGen consumers

Written by Joeri Van den Bergh

Welcome to the dawn of a new generation of consumers. In today’s post-truth society, change comes rapidly and unexpectedly. The…

Morten Boye Carlsberg

Connecting with the craft-seeking, switching Millennial generation: an interview with Carlsberg

Written by Joeri Van den Bergh

We connected with Morten Boye, Vice President Marketing Carlsberg Group Denmark, to hear his take on how NextGen marketing has changed and what is important when connecting with these young consumers today and tomorrow.

Indulgence

Extreme indulgence for the next generations

Written by Katia Pallini

Consumers today search for a sense of meaning behind their actions, also when it comes to their eating habits. This quest for a healthy and conscious food lifestyle is especially present amongst the younger generations. Read on to find out how brands tap into this.

woman with backpack

3 things brands can learn from Gen Z’s Wanderlust

Written by InSites Consulting

Three things brands can learn from the next generations’ Wanderlust

Young happy smiling African American woman holding megaphone in isolated purple color background

The next generations want brands that take a stand

Written by Katia Pallini

Research revealed that people would not mind if 74% of the brands they use every day would cease to exist. More than ever it’s important for brands to show their real colors and demonstrate purpose beyond profit-making. Read on to learn more on how they do that!

Three smiling girls in summer

Brands and the ‘Galentine’s Day’ bandwagon

Written by Katia Pallini

With February 14 just around the corner, we are massively getting the spread-your-love lecture. So what’s ‘Galentine’s Day’ all about?

Futuristic woman metal blue colours

When robots are the new fashionistas

Written by Katia Pallini

While once the idea of speaking and interacting with technology did not only seem impossible, but felt unnecessary and even odd, smart technology today has transformed many parts of our lives – including fashion.

Woman phone investing

How Stash is disrupting the investment industry

Written by InSites Consulting

The next generations want to explore the idea of investing their money, but without running the risk of losing it all. Discover how Stash is helping them and disrupting the investment markets.

Book Open Light Hands

Does next-generation marketing come with a religion?

Written by Katia Pallini

There isn’t a holy-grail framework when it comes to marketing to the next generations; the truth lies in all beliefs and visions. Read on to discover more.

Woman enthusiastic jump red wall

The next generations’ quest for (macro)meaning

Written by Katia Pallini

The next generations are purpose seekers – they want to make a career in every aspect of life, and want meaningful lives. Read on to learn more about their ‘life careerism’.

Polaroid An agile mindset

The agile next-generations mindset

Written by Joeri Van den Bergh

The next generations’ fragility has affected their take on life and the world, and also how they see brands. Find out more about how this made them adopt an agile mindset.

Robot A fragile world

The (fr)agile reality of the next generations

Written by Joeri Van den Bergh

The fragile world impacts the next generations and their take on life. Curious what this means for brands? Read on to discover.

Ledy in jar in the desert

Xennials, a label for the unlabeled generation

Written by Katia Pallini

For those feeling stuck in between the Generations X, Y Z and the baby boomers, the label Xennial may well bring the answer! Read on to find out more.

Woman eating sandwich

A Millennial take on food consumption

Written by InSites Consulting

Discover three emerging trends that are shaping Gen Y, the foodie generation.

Red circle High tower

Marketers connect with humans to shape the future of their brands

Written by Niels Schillewaert

Both insight industry and brand owners face the same challenge: they depend on humans to shape and build the future of their brands. Read on to find out more.

Woman with laptop outdoors

The Scandinavian way of working? Lagom!

Written by Joeri Van den Bergh

Scandinavia is often appraised on a societal level for providing a rich balance of personal comfort, economic strength and overall societal welfare to its inhabitants. Read on to find our more.

Women decluttering living room

Experiences over stuff: the decluttering Millennial lifestyle

Written by InSites Consulting

Having a slimmed-down existence with less stuff has become big business. Discover how brands are offering to help consumers ‘declutter’ their lives.

How InSites Consulting cares about Millennials

How InSites Consulting cares about Millennials

Written by Kim Verheyden

As announced earlier this month we have been certified as a Great Place to Work® with no less than 93%…

Diet and exercise

The No Bullshit Brand Diet

Written by InSites Consulting

Read about how healthy living is no fad, but a mainstream way of life which consumers strive to achieve every day and apply to every decision they make.

Five paradoxical consumer trends

5 Paradoxical Consumer Trends

Written by Anke Moerdyck

Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and…