Gen Z x Sustainable future [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

52% of Gen Z in the US feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z x Brands [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Gen Z & Metaverse [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

81% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z x Finance [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in the US, and they expect accessible advice. Find out what this means for brands here.

Gen Z x Mental well-being [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In the US, 55% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Five tips for conducting kids & youth research

Five tips for conducting kids & youth research

Written by Andy Buckley

One of the key skills of marketing researchers is their ability to ‘stand in the shoes’ of participants. And some of the most difficult shoes to stand in (both metaphorically and physically) are those of children and young people. So how do we bridge this generational empathy gap?

Gen Z Unmasked

Gen Z Unmasked

Written by Joeri Van den Bergh

The Covid-19 pandemic is having a profound impact on teens worldwide. Together with Coca-Cola, we ran a project examining how young people across the world reacted to the past year and the subsequent changes in their outlook.

Defining the Post-2020 NextGen Consumer

Defining the Post-2020 NextGen Consumer

Written by Joeri Van den Bergh / Angie Deceuninck

Gaining new skills, re-imagined interactions, moments of self-care, and finding moments of spontaneity and silliness in a world of relentless negativity and stress is extremely popular with Gen Z consumers.

Millennials and social media

How brands can engage NextGen consumers

Written by Joeri Van den Bergh

Welcome to the dawn of a new generation of consumers. In today’s post-truth society, change comes rapidly and unexpectedly. The…

Morten Boye Carlsberg

Connecting with the craft-seeking, switching Millennial generation: an interview with Carlsberg

Written by Joeri Van den Bergh

We connected with Morten Boye, Vice President Marketing Carlsberg Group Denmark, to hear his take on how NextGen marketing has changed and what is important when connecting with these young consumers today and tomorrow.

How InSites Consulting cares about Millennials

How InSites Consulting cares about Millennials

Written by Kim Verheyden

As announced earlier this month we have been certified as a Great Place to Work® with no less than 93%…

Five paradoxical consumer trends

5 Paradoxical Consumer Trends

Written by Anke Moerdyck

Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and…