Keep your strategy in tune with consumers’ needs via Price Sentiment Trackers
Written by Yvonne Feucht
How tracking price sentiment helps you ensure that your price and product strategies stay in tune with consumer and retailer needs
Blog
ABN Impact rebrands to InSites Consulting Asia
In December 2019, we acquired ABN Impact; and now we’re thrilled to announce the official rebrand of its seven offices in the Asia region to InSites Consulting.
Since its foundation in Hong Kong 11 years ago, ABN Impact has established itself as the reference agency across Asia for delivering continuous consumer insights through online communities. The acquisition by InSites Consulting only accelerated ABN Impact’s digital and online research expertise by harnessing our proprietary platforms and tools.
“Joining forces with InSites Consulting could not have been better timed. We’ve benefitted greatly in the last year by having access to leading-edge technologies like the Square, our agile community platform. It allows us to offer qual and quant collaboration with consumers despite the restrictions and limitations of the global pandemic. We’re now excited to rebrand fully to InSites Consulting Asia. That is how we will continue to expand our digital research capabilities and embed best practice across the region. Our community positioning is stronger than ever; our research toolkit is now the most versatile on the global market! The goal for InSites Consulting Asia is to facilitate collaboration between brands and consumers. We will do so by leveraging our global consumer networks of mainstream consumers, leading-edge Illume Guides and eÿeka creatives.”
Maz Amirahmadi, Managing Director Asia at InSites Consulting
With the rebranding of ABN Impact following closely behind that of fellow acquisition Join the Dots in the UK, 2020 has been another milestone year for InSites Consulting. With the ambition of becoming the global market leader in online insight communities, there is still more to come from the InSites Consulting group. Currently, we’re home to 500+ people worldwide, generating €65million+ in revenues from 17 offices on five continents.
“We’re delighted to announce the rebranding of ABN Impact at the end of a particularly challenging year. With a combined 30 years’ expertise in digital insights, we are undoubtedly better together. Combined with our office in Australia, we now have a unified brand across Asia-Pacific, which not only our clients but also our employees can benefit from. I look forward to the day that we can celebrate this occasion in person with our colleagues, but for now we will continue to shape the future better, together, from a safe distance!”
Kristof De Wulf, CEO at InSites Consulting
Eager for more? Get in touch with our Asia teams in Bangkok, Hong Kong SAR, Jakarta, Manila, Seoul, Shanghai or Singapore.
We’d love to showcase what Insight Communities can do for your brand. So get in touch to request your showcase!
Share
You might also be interested in
InSites Consulting expands European footprint with the acquisition of Happy Thinking People
Written by Anke Moerdyck
Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany (Marktforschung.de 2021).
The 4 C’s of Insight Activation
Written by Lisa McFarland / Tom De Ruyck
Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.