ESOMAR awards our Insight Activation Studio
We are so excited to share that, at the launch of our Insight Activation Studio, we can already call it an award-winning innovation… Last Tuesday we officially introduced our Insight Activation Studio at the ESOMAR Congress in Dublin. Niels Schillewaert (co-founder of InSites Consulting), together with Holly Rozelle of Dannon, presented the Dannon Studio case study.
An Insight Activation Studio, you say?
A recent Market Research Impact study (co-organized by Greenbook, Gen2Advisors and InSites Consulting) showed that only 1 in 2 research projects leads to change. Insight and research departments are underachieving in making the change happen in executives’ minds and actions. With the Insight Activation Studio we offer insight managers a scalable solution to get more return on insights and increase the impact on their business.
The Studio is a mobile collaboration platform to unite and activate entire organizations around insights. It helps companies to share insights faster and broader, increase the return on insights and influence employees’ day-to-day behavior.
Turning shopper insights into company-wide memes for Dannon
At its official launch at the ESOMAR Congress, our Insight Activation Studio already received the first industry recognition in the form of an ESOMAR Award (Best Paper Overall – The Fernanda Monti Award) for our Dannon case study.
Together with Dannon, we set up one of our first Insight Activation Studios. The Dannon Studio allows Dannon employees to interact with research results and aims to turn shopper insights into concrete ideas, stronger brands and future-proof business concepts. Feeding this platform is the “Healthy Minded People community”, a Consumer Consulting Board gathering almost 100 shoppers across seven retailers in the US, taking part in mobile ethnography, shopper safaris and ideation challenges.