Three tips for successful creative crowdsourcing

Written by Angie Deceuninck

Discover how to unlock creativity within an organization through Creative Crowdsourcing.

Child with cardboard rocket

What trends mean for innovation

Written by Katia Pallini

Trends are great fuel for innovation, yet acting upon a trend just because it is a trend simply won’t do the trick. Here are three things to consider when using trends in innovation.

The roaring Year of the Tiger: embark on your consumer collaboration adventure

Written by Daphne Leung

According to the Chinese zodiac, 2022 is the roaring ‘Year of the Tiger’. This year will be about adventure and making big changes. So, let’s see where 2022 will be heading.

Awarded Silver Trophy in ESOMAR Research Effectiveness Awards 2020

Written by Thomas Troch

Fighting off stiff competition, we secured the Silver Trophy in the ESOMAR Research Effectiveness Awards for Anheuser-Busch’s three-year innovation project. To…

A penny for your thoughts - Episode 4

The Creativity Gap [podcast]

Written by Katia Pallini

There’s one skill that is sought out by employers more than any other. It’s a skill that companies feel they…

Diversity trumps ability

How diversity can help brands prepare for tomorrow

Written by Sarah Van Oerle

“I’ve never been more convinced that diversity is essential for successful leadership in times of crisis.” This quote from Lloyd…

Co-creating brand innovations for a post-lockdown reality

Co-creating brand innovations for a post-lockdown world

Written by Kate Rhodes

Together with our creative network, eÿeka, we explored the need for creativity and the power of collaboration during the current…

The three parameters of ideation

The three parameters of ideation

Written by Sarah Van Oerle

The LEGO Group has converted some of their machinery to produce more than 13,000 plastic face visors a day to…

Innovation Envy [podcast]

Innovation has always been one of the big engines for business growth and for getting ahead of one’s competitors. Fueling…

Unfolding the innovation DNA: Pilot

Written by Filip De Boeck

In our Innovation series, we aim to unpack Innovation’s DNA characteristics. We started with Friction and explored the role of Passion. We are now at the third and final characteristic: embracing a perpetual beta approach. In other words, adopting a Pilot mentality.

Unfolding the innovation DNA: Passion

Written by Filip De Boeck

Successful innovators are characterized by this drive and endurance to take an insight forward. Their aim is to turn it into an idea and subsequently a concept. Here’s how surgically infusing passion into your process can bolster your proposition.

Unfolding the innovation DNA: Friction

Written by Filip De Boeck

Many innovations, especially disruptive innovations, start with a friction, a frustration, an unmet need: the founder experiences a problem for which there is no solution, so they create the solution. This is also the first of 3 DNA characteristics incumbents can infuse to catch up with disruptors.

Innovation's David vs Goliath

Written by Filip De Boeck

Disruptive newcomers are threatening incumbents Innovation. Disruption. Some may think these terms are interchangeable. For instance, if you were to…

Breaking the rules of packaging design

Breaking the rules of packaging design

Written by Virginie Peeters / Kaat Van Damme

“Consumers owe you nothing, you owe them everything” and “If it ain’t broke, then break it”. Rowland Heming immediately got…