Reinforcing Dutch leadership to support our local and global growth

With a year-on-year growth of more than 20%, our Dutch branch extended their client portfolio with international and national brands (amongst which Mars, Heineken, Philips, Jacobs Douwe Egberts, Koninklijke Peijnenburg, Essent, QMusic, Tony’s Chocolonely etc.). This kind of growth requires a solid team, which led to a reinforcement of the Dutch leadership team.

Industry veteran Kjell Massen is a former Dutch Country Manager for Haystack Consulting and ESOMAR Representative for the Netherlands. He joined InSites Consulting in the capacity of Business Director; one of his primary goals is to grow the local team, and to guide clients in getting closer to their customers.

“InSites Consulting has been a pioneer and an innovator in the market research industry. They are known for their customer-centric approach for as long as I’ve been following them (which is close to two decades now). The agency has a future-forward vision that they are actively building toward every single day, both for themselves and their clients – they don’t just say it, they do it! I’m very excited about growing my team and our client portfolio; at the same time we will ensure that our loyal clients remain happy and are taken care of. Thankfully I am empowered by a world-class team that is extremely well-versed in delivering excellent results.”

The growing local and global demand for innovative research solutions has also led to a change in our senior leadership structure to ensure clients get what they need. Margot Schuil, former Managing Director of InSites Consulting the Netherlands, is adopting the role of Global Client Partner. InSites Consulting Rotterdam has enjoyed a phenomenal growth under Margot’s leadership.

“It’s been an honor leading the Dutch branch and team these past years. But I’m also excited to move into the Global Client Partner role; it will bring my passion closer to the client relationship again and creating impact for brands, bringing them closer to their consumers.”.

Niels Schillewaert will take over from Margo as Managing Director of InSites Consulting the Netherlands. He is one of our co-founders and Managing Partner, and former ESOMAR President; awell-known face in the Dutch research community; a respected member of the international research fraternity. He is will continue his passion of growing and supporting his team as the new Managing Director of InSites Consulting the Netherlands.

Not only the team in Rotterdam is growing with the recent addition of Kjell Massen to its senior team. Our global footprint is also broadening; we have acquired multinational research agencies Join the Dots and ABN Impact in 2019; so we now employ over 600 enthusiastic consultants in 17 different countries across 5 continents.

Questions? Get in touch with our Rotterdam team!

You might also be interested in

Lady looking frightened

Surfing the waves of the permacrisis through insight communities

The word of the year is ‘permacrisis’, or the feeling of living in a permanent state of crisis. Discover how brands can keep a finger on the pulse of changing consumer needs and expectations through online insight communities.

$-sign tree THUMB

How to be sustainable in an unaffordable world

Written by Josh Barazetti-Scott / Lewis Barker

Sustainability has an increasing importance in our daily lives that brands can no longer ignore. Find out how we can help you better understand your consumer.

Young man flicking fingers ZA Gen Z consumers

Gen Z in South Africa – 80% would pay more for brands with a positive impact

Written by Joeri Van den Bergh

What shapes Gen Z in South Africa, and what do they expect from brands? Read on to discover more.