82% of consumers in China feel brands should look after the planet 

Written by Joeri Van den Bergh / Sarah Van Oerle

In this blogpost we explore how important sustainability is to consumers in China, and how this translates into (sustainable) consumer behavior

Conscious Consumption South-Africa

8 out of 10 South African consumers want brands to drive change for sustainability

Written by Joeri Van den Bergh

Today, 92% of the citizens in South Africa say that the topic of sustainability is important to them, yet only 58% claim to be living sustainably. These figures come from proprietary research by InSites Consulting in March 2022, aimed at assessing the consumer sentiment and behaviour towards sustainability in South Africa.

Extending life

Sustainability Trends 2022: Extending Life

Written by Joeri Van den Bergh

Discover how brands are successfully acting upon the Extending Life trend from our 2022 Consumer Trend report, helping consumers extend the life of the products they buy rather than replacing them.

Philips_Harald Tepper

Contributing to a sustainable planet with healthy people, an interview with Philips

Written by Joeri Van den Bergh / Sarah Van Oerle

Philips is one of the first health technology companies in the world that has become fully carbon-neutral in its operations. Time to connect with the brand to hear their take on doing business responsibly and sustainably.

An interview with HP

Technology that makes business and society thrive – an interview with HP

Written by Joeri Van den Bergh / Sarah Van Oerle

By creating technology in the service of humanity, HP believes they can create the conditions for business and society to thrive hand in hand. But how does HP creates true environmental and social impact? An interview with Ellen Jackowski, Chief Impact Officer and Head of Sustainable Impact, and Matt Cowling, Head of Global Marketing Consumer PCs at HP.

Sustainability in consumer health, an interview with Perrigo

Sustainability in consumer health – an interview with Perrigo

Written by Joeri Van den Bergh / Sarah Van Oerle

The COVID-19 pandemic increased our collective focus on mental health and well-being. Yet, the topic is not new for consumer healthcare company Perrigo and is an integral part of its focus to do good for people, planet, and society. An interview with Fleur D’Haenens, Global Category Lead Skincare, and Tom van Avondt, Director Consumer and Market Intelligence at Perrigo.

Installing sustainable change by tapping into consumer habits, an interview with LIVEKINDLY

Written by Joeri Van den Bergh / Sarah Van Oerle

Consumers increasingly acknowledge that their eating habits have an influence on the environment. In this interview Kees Kruythoff, chairman & CEO at LIVEKINDLY, talks about how the brand supports consumers in cutting down on meat.

Battling food waste, an interview with Danone

Written by Joeri Van den Bergh / Sarah Van Oerle

Find out how Danone is acting upon its mission ‘One Planet. One Health’. An interview with Tine Ryssaert, then Sustainability for Growth Director EDP Belgium at Danone.

Overcoming the sustainability paradox: US consumers want brands to drive change

Written by Joeri Van den Bergh

From more frequent and extreme storms and unprecedented heatwaves to global protests for equal rights and personal freedom, we are feeling the impact of human-caused pressure on planet and people. Sustainability is a key concern amongst consumers, yet many aren’t acting upon it. So where does the problem lie? What’s creating this sustainability paradox?

Patricia Yague of Live Nation

How the entertainment industry steps up to protect the planet, an interview with Live Nation

Written by Joeri Van den Bergh

There is no doubt that sustainability is high on Live Nation’s agenda. In 2021, for instance, the world’s leading live entertainment company, announced its Green Nation Touring Program. An interview with Patricia Yagüe, Head of Sustainability EMEA at Live Nation Entertainment.

Creating a sustainable world for pets, people and the planet, an interview with Royal Canin

Written by Joeri Van den Bergh / Sarah Van Oerle

Royal Canin strives to create a sustainable world for pets, people, and planet. But what does this mean? An interview with Fabrice Mathieu, Global sustainability director and administrator of The Royal Canin Foundation at Royal Canin.

Julia Beier from Beiersdorf

Transparency at the core of your sustainability agenda, an interview with Beiersdorf

Written by Joeri Van den Bergh / Sarah Van Oerle

Julia Beier, Sustainability Manager for Responsible Sourcing & Human Rights at Beiersdorf talks about how the brand creates transparency across its supply chain

Erik Lindroth of Duni Group

The sustainable packaging challenge, an interview with Duni Group

Written by Joeri Van den Bergh / Sarah Van Oerle

Working in the business of sustainable packaging and take-away solutions, Erik Lindroth (Sustainability Director at Duni Group) talks about what it means to be a sustainable partner for the food service industry.

Bahadir Tomac of Arçelik

How bold decisions help to become a sustainability leader, an interview with Arçelik

Written by Joeri Van den Bergh / Sarah Van Oerle

Bahadir Tomac, Consumer Insights Manager, talks about what sustainability means for Arçelik, the world’s most sustainable household-appliances manufacturer.

How to ‘walk the talk’ when it comes to sustainability, an interview with AG Insurance

How to ‘walk the talk’ when it comes to sustainability, an interview with AG Insurance

Written by Joeri Van den Bergh / Sarah Van Oerle

Nathalie Erdmanis, Director of Sustainability & Director of Strategic Marketing, Branding & Data Insights Analytics talks about how AG Insurance wants to contribute to a more sustainable world.

Richard Kooloos - ABN AMRO Bank

Empowering women in finance, an interview with ABN AMRO

Written by Joeri Van den Bergh / Sarah Van Oerle

Richard Kooloos, Director Group Sustainability at ABN AMRO Bank talks about how sustainability has become an integral part of financial decision making.

Nurturing Nature

Sustainability Trends 2021: Nurturing Nature

Written by Joeri Van den Bergh

COVID-19 made people revalue nature and clean air. Discover how this newly experienced immediacy with nature brings the opportunity for brands to help consumers bring nature into their homes and restore natural spaces.

Conscious Consumption

How sustainable is sustainability for European brands post-COVID-19?

Written by Joeri Van den Bergh

Learn more on European consumers’ perception and comprehension of sustainability supported by proprietary research, case studies from around the globe and trends like terroir-ism, flipside shopping, re-commerce.

FEVE Glass Hallmark - Choose tomorrow today

Co-creating a new glass hallmark for people and planet

Written by Simona Salcudeanu

For the past 10 years, we have been supporting FEVE in their mission, through several European-wide research studies measuring consumer attitudes towards, and usage and recycling of various packaging materials. At the end of 2019, FEVE asked us to support them in their quest to create an international hallmark to promote the key benefits of glass packaging. Our role: introducing the consumer component in a multi-stakeholder co-creation process.

How sustainable is sustainability for brands in Australia post-COVID-19?

Buycotting on the rise for Australian consumers

Written by Joeri Van den Bergh

Today, 25% of Australians report that they have boycotted a brand for sustainability reasons, compared to 14% just over twelve months ago. According to our new two-part study conducted in July 2019 and October 2020, aimed at assessing the change in consumer sentiment and behaviour towards sustainability caused by the Australian bushfire crisis and the COVID-19 pandemic.

Belgian consumers place more importance on sustainability today than pre-COVID-19

Written by Joeri Van den Bergh

Almost 9 out of 10 Belgians feel that ‘sustainability’ is important today, compared to 8 in 10 just twelve months ago, pre-COVID-19. According to our two-part study conducted in July 2019 and August 2020, this increase was seen across all generations, with the largest change in attitude recorded among Millennials (+13%).

Clean is the new Green

Is Clean the new Green?

Written by Joeri Van den Bergh

Since the start of the lockdown, we have been engaging deeply with 102 consumers from 13 countries in a COVID-19 consumer community, to get an understanding of (the changes in) their everyday lives. One of them being the near and far future of sustainability in a post-lockdown era. How sustainable is sustainability in a (post-)lockdown scenario? Is clean the new green?

The Conscious Consumer

The Conscious Consumer

Written by Joeri Van den Bergh

Sustainability is or was not a hype: it will provide brands with a license to operate. In order to stay relevant and create talkability while price elasticity is diminishing, companies should continue investing in more sustainable solutions.

Australia test ground for award-winning bot research

Australia first test ground for award-winning bot research

Our Australian branch recently won the Best Paper award at the Australian Market and Social Research Society (AMSRS) National Conference….