[Post] I share, therefore I exist
As published on How Cool Brands Stay Hot on March 14, 2014. On Thursday February 13th the annual MWG Congress…
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[Post] Millennials & Social Media: Smart facts on smartphones, apps & m-commerce [infographic]
As published on How Cool Brands Stay Hot on February 27, 2014. Did you know that, on average, 60% of…
[Post] Millennials & Social Media: Brand expectations on social media [infographic]
As published on How Cool Brands Stay Hot on January 23, 2014. Did you know that, on average, GenYers follow…
[Post] Millennials & Social Media: The power of conversations [infographic]
As published on How Cool Brands Stay Hot on November 28, 2013. Did you know that 7 out of 10…
[Post] Digital Marketing: The science behind the art?
As published on How Cool Brands Stay Hot on October 22, 2013. With the current hype of big data in marketing…
[Post] Millennials & Social Media: The what, where and why [infographic]
As published on How Cool Brands Stay Hot on October 1, 2013. Did you know that an average GenY’er joins…
[Post] Become a better youth marketer through co-creation with young people
Join Joeri Van den Bergh (Gen Y expert & co-author of How Cool Brands Stay Hot) and Maarten Lagae (Senior…
[Post] Things researchers could learn from Harry Potter
As published in MarketingTribune on June 4, 2013. Companies usually try their very best to keep their market research results…
[Post] 5 steps to improve your marketing to Gen Y
Our world is changing rapidly. Technology is developing faster than ever and information is shared and made available everywhere. Generation…
[Post] How Cool Brands Stay Hot wins 2012 Best Book in Marketing Award
Last week the American Marketing Association Foundation (AMAF) announced ‘How Cool Brands Stay Hot: Branding to Generation Y’ as the…
[Post] InSites Consulting starts conversation coaching spin-off B-Conversational
In order to cope with our current growth, we decided to start a spin-off to inspire and coach companies on conversation…
[Post] It's just Me, Myself and I
Consumers choose brands to develop, extend or portray their self-identity. For adolescents who are still in the process of constructing…