[Post] The human side of brands
In an effort to reduce choice complexity, Generation Y’ers (like any consumer) group products together in a so-called consideration set….
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[Post] The Gen Y definition of Brand Authenticity
Last week I introduced our international Gen Y community and the 5 components of the InSites CRUSH Branding model (focussing on…
[Post] Cool today, gone tomorrow?
As a basis for my book How Cool Brands Stay Hot and based on years of youth experience and quantitative…
[Post] Apple, Converse and SONY are the coolest brands
A little less than 8 out of 10 (78%) US youngsters think both Apple and iPhone are cool brands. Converse…
[Post] InSites Consulting UK expands and announces new book launch
InSites Consulting is today announcing the relocation of its UK business to a larger office in the heart of Clerkenwell…
[Post] One out of five British youngsters feels unhappy
Just under a fifth (18%) of British youngsters aged 15 to 25 consider themselves to be unhappy. About 55% however…
[Post] Half of youth want to be self-employed
About 52% of the British aged 15 to 25 are considering becoming self-employed. This percentage is slightly lower than in…
[Post] Youngsters want to be more involved in politics
Six out of ten youngsters aged 15 to 25 in the UK think politicians these days should involve the fellowyouth…
[Post] Meet the Morgensons: Learnings from a 3 Million dollar social experiment with Martin Lindstrom
My colleague Robert Dossin and I attended the book launch marketing guru Martin Lindstrom’s Brandwashed organized by publishing company Kogan…
[Post] InSites Consulting continues on its path to growth
In this blogpost, you will find some important updates about InSites from a company and business perspective, in the category…
[Post] Esomar CEE Research Forum 2012: A deep dive in central and eastern Europe
The beginning of the year is a popular period for trend watching (see this arcticle on GenY 2012 trends, for…
[Post] 3 MRS Research Awards Nominations for InSites Consulting
We at InSites are proud to announce that our London office is nominated for the Best New Agency of the…