L’Oréal's Beauty Co-Lab helps to revolutionize the future of beauty

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Over 1,200 beauty-product lovers are co-developing product innovations at L’Oréal via an online insight community

The challenge

At L’Oréal, more than one billion Euro is invested yearly in Research & Innovation (R&I) with the aim to invent and revolutionize the beauty of the future.

Since L’Oréal has a strong commitment to keeping the consumer at the center of its innovation efforts, the U.S. L’Oréal R&I team was looking for a solution that allows consumers to become co-developers of all product innovations. This means the team wants to get prototypes in front of consumers as quickly as possible to gather relevant feedback, making sure that input is directly shared with the labs and scientists responsible for product development.

L'Oréal Co-lab

Our solution

Since March 2021, InSites Consulting has been running an online community for the U.S. L’Oréal R&I team. The Beauty Co-Lab gathers over 1,200 highly engaged participants that are interested in beauty products, ranging from haircare to skincare to makeup and all dimensions in between (such as product fragrances).

Through a variety of research activities, consumers are actively co-creating products with the labs: they test make-up, skincare, or haircare prototypes over several days or weeks to guide L’Oréal’s scientists on areas of improvement.

The impact

Today, the Beauty Co-Lab has become a cornerstone of L’Oréal’s product development process. The speed and agility of the community approach match the needs of rapid product innovation, getting more products into the hands of more consumers. Prototypes can be quickly shipped out and reviewed by participants, providing detailed findings back to the labs in as little as three weeks.

L’Oréal and InSites Consulting have been recognized for this partnership with a 2022 Quirk’s Award for Client/Supplier Collaboration.

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By utilizing the digital consumer communities, we have been able to innovate and co-create with our consumers to ensure we always strive to meet and exceed their needs by delivering tailor-made solutions.

Jane Colombo, Consumer Science, Hair Category, L’Oréal

We’d love to showcase what our Insight Communities can do for your brand. So get in touch to request your demo!

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