We believe in the power of human collaboration. Sure, technological developments are at the forefront of change, yet technology is just a means to an end. Ultimately, interested and interesting people make the difference.
We generate insights by collaborating with consumers and empower employees in acting upon these insights.
Collaborating with consumers
As collaboration and engagement experts, we install a role-based approach where we engage the right stakeholder for the right task.
90% are VALIDATORS
We allow consumers to voice their opinion and share feedback on their daily brand experiences.
9% are CURATORS
We connect with carefully selected consumers to unlock fresh insights and optimize solutions.
1% are INNOVATORS
We tap into our unique eÿeka community of +400,000 highly creative individuals to generate fresh ideas.
Collaborating with EMPLOYEES
Employees have the ultimate power to get things done, connecting their business know-how to consumer needs and wants. We train your employees’ consumer brains, closing the gap between the often too distant consumer and employee worlds, fueling consumer centricity across the organization.
90% are SPECTATORS
We help the organization at large to take a consumer- centric perspective in everything they do.
9% are USERS
We bring the right insights to the right people, so they can make better commercial decisions.
1% are GENERATORS
We empower employees to directly collaborate with consumers, deriving fresh and impactful insights.